THE BEYOND, ACCESSIBLE WITH HALI.


Designed to blend virtuality and reality, HALI provides innovative experiences and communication methods through BUTTONS’ smart wearables, 

mobile app, and everyday interactions. With her sleek bob hairstyle, HALI captures both futurism and vitality, creating a striking presence.


Understanding You

HALI serves as a companion that captures a person’s ideas and memories, crafting a unique digital persona that 

evolves over time, preserving essential moments for a highly personalized experience.


Assisting You

HALI proactively engages to offer real-time support tailored to the individual’s 

needs. It curates a living journal of images and voice data, manages 

schedules, recommends music, and organizes tasks effortlessly.


Connecting You

Acting as a social catalyst, HALI enhances connections by utilizing GPS 

location and interest-based matching, among other features.

About Us

"As a trailblazer in the intelligent luxury sector, BUTTONS has captured worldwide attention 

with its groundbreaking AI strategy and innovative product lineup. "


— SP News to Yahoo Finance

About HALI

The launch of HALI marks a transformative moment for the BUTTONS brand, redefining the connection between advanced AI technology and human interaction. More than just a virtual persona, HALI blends futuristic fashion with expressive visuals, fluid movements, and articulate speech, engaging users personally through BUTTONS’ intelligent terminals and global outreach.

 

Developed by BUTTONS’ pioneering AI scientists, HALI, the AI Agent, evolves from binary code into a sophisticated, human-like entity that transcends time and space, embodying the future of technology that elevates human intelligence. Built on the BUTTONS OS, HALI’s revolutionary sensory interface intuitively senses emotions, identifies needs, and understands natural language. With light-wave guidance, she seamlessly navigates between digital and physical realms, bridging reality and virtual domains -- a true embodiment of intelligent luxury.

 

Equipped with a sophisticated interaction suite, HALI’s dialogue engine provides instantaneous responses through premium TTS streaming, while low-latency ASR captures conversational nuances with exceptional accuracy. RAG framework ensures insightful and adaptive interactions. With multimodal capabilities, HALI transcends traditional digital interfaces, embodying the essence of a refined digital persona.

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Our Story

Founded in 2015 and rooted in the vibrant culture of Los Angeles, BUTTONS is a company committed to innovation that seamlessly merges intelligent luxury with premium design. Their mission is to enrich lives and foster authentic connections. BUTTONS creates high-quality products such as wearables, acoustic devices, and robotic terminals, all designed to empower individuals to excel in a digital landscape while delivering immersive experiences that blend virtuality with reality.


BUTTONS envisions a future where intelligent luxury is both transformative and accessible. Each interaction with their products elevates daily experiences and inspires genuine connections, cultivating a deeper appreciation for intelligent living. Through their forward-thinking approach, BUTTONS empowers individuals to embrace their potential, creating a reality where digital and physical boundaries dissolve, leading to unparalleled experiences and inspiring a profound appreciation for the art of intelligent living.


It was originally founded in the United States in 2015 by Will.I.am, the lead singer of the legendary musician Black Eyed Peas. It is currently controlled by Terminus Group, which combines the pure street fashion culture with cutting-edge technology. The main product of BUTTONS Phase I is wireless Bluetooth headsets. Its core technology is jointly innovated by a multinational R&D team. It enters the market with the category of true wireless headsets, aiming to build BUTTONS into a trendy consumer brand for young consumer groups.


Currently, BUTTONS is entering the Phase II stage, and ultimately aims to build it into a technology brand with a new lifestyle of "Technology + Art + AI".

BUTTONS is currently sold in many major countries around the world, including the United States, Japan, China, Europe, etc. Our sales channels include e-commerce, offline stores, dealer stores, art pop-up stores, etc.